What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Schomp Subaru

Subaru and Schomp Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Shortline Loves Access to Knowledge for All  –  Dawn S

We know that learning matters to Shortline Subaru and our partnership reinforces that they know how to Share the Love in a big way in our community. The Denver Public Library’s mission to provide “Free and equal access to all” embraces this shared commitment to increasing access to knowledge for everyone. Whether decked out in black tie or banned book attire (we saw you, Harry Potter, A Clockwork Orange, 1984, The Scarlet Letter and The Hunger Games fans...among others), nearly 650 guests filled the Central Library this fall in support of the Denver Public Library Friends Foundation’s 2018 Booklovers Ball: Banned for an evening of celebration in the stacks after hours. This annual gala was a great way to introduce the partnership with Schomp Automotive Group and Shortline Subaru while emphasizing the commitment to learning for all. From the moment guests walked the Schomp Automotive red carpet, the evening was filled with energy, glamour, delicious food, libations and more. Spirits were high as we closed out the evening on the dance floor, enjoying the library’s Music and Media area in a spectacular fashion. Guests departed with branded goody bags filled with Share the Love information, highlighting the tradition of community engagement beyond this fun event. We are inspired by the dedication of our corporate partners that make a difference in the lives of our 4 million customers each and every day. • Provide access to a lifetime of learning, free of charge. Libraries are the most inclusive public institutions in our country, serving people of all ages and origins in every neighborhood. This includes programs that provide resources for job-seekers and help recent immigrants learn English. • Raise a new generation of readers. With a commitment to early childhood literacy, strong community partnerships will help every child learn to love books and reading, preparing them to be successful in school and life. • Create community. The library provides meeting spaces for community groups and serves as a welcoming place for civic gathering. • Provide programs and services that inform and inspire. With over 20,000 free programs and services annually, the library has something for everyone. Our team of expert library staff develops high-quality programming to meet the requests and needs of the community, offering resources for learners of every age and demographic. • Preserve Denver's history and culture. Partnerships like ours allow the library to provide unique access to precious historical documents that trace our region's growth. Together, the Denver Public Library Friends Foundation and our friends at Shortline Subaru are making a difference to ensure all community members have the access to information, resources, and programs to make our communities a better place.

Shortline Shows Its Love for the Arts  –  Susan J

Shortline Subaru Shared Its Love for Aurora’s Sculptures and Student Arts Programs earlier this month. Sculpture met Subaru November 1st when Shortline Subaru teamed up with the On Havana business improvement district for the “Art 2C on Havana,” gala, celebrating the placement of 13 new sculptures along a 4.3-mile stretch of the busy thoroughfare from Sixth Avenue to Dartmouth. It was a great way to introduce the Schomp Automotive Group, which purchased Shortline and two other dealerships along Havana earlier this year, to the community. Shortline provided the gathering space and a sumptuous array of tapas and beverages for guests including city officials and Havana stakeholders. It also was an opportunity to showcase Schomp Automotive’s tradition of community engagement and giving back, an affirmation as well of Subaru’s “Love Promise.” Art2C gala attendees were asked to contribute art supplies for Downtown Aurora Visual Arts (DAVA), a community-based experiential learning program for children and teens who don’t normally have access to arts programming. Guests were invited to write words of encouragement and interest for the kids who participate in DAVA programs. “It was an engaging piece of ‘Sharing the Love,’ (Subaru’s signature slogan), said On Havana Executive Director-in-Training Chance Horiuchi. “Guests enjoyed it because it comes from the heart.” “We were thrilled when Shortline Subaru contacted us about the gala, and to be chosen as a recipient of art supplies,” said Susan Jenson, DAVA’s executive director. Guests donated paint, brushes and cotton canvas, “the most expensive supplies that we use at DAVA.” “It was so exciting to work with the people from Schomp Automotive,” said Horiuchi. “We haven’t met too many companies with such intentional community support. We haven’t had that relationship with a dealership. When they asked what nonprofit engages students in the arts, the first that came to mind was DAVA, which has won countless awards with its high-quality afterschool programs and workforce training.” The Art2C On Havana program is a partnership between the BID and Aurora’s Art in Public Places program. This is the eighth year for the sculpture competition. The BID puts out a call for submissions to artists every spring. Thirteen sculptures are chosen in a competitive, juried process. The 13 sculptures from the previous year are taken down and replaced with the new works of art, placed in prominent locations along Havana. “The exhibit gives residents and visitors a unique way to experience the District,” Horiuchi said. The top three winners are announced at the November gala. This year’s winners honored at the Shortline Subaru party included: First place – Dale Montagne of Silverthorne for “Time and Space,” located near the Havana Tower near Havana and Florida Ave. Second place – Victoria Patti of Arvada for “La Catrina,” located near Havana and Jewell Ave. Third place – John Wilbar of Pueblo for “Lyric,” located on Main Street at The Gardens on Havana. DAVA was founded 25 years ago on Colfax Ave. in the old downtown area of Aurora. The organization has 8,300 square feet of arts and studio space. Children from pre-kindergarten through high school participate every weekday year-round in both arts and computer programs “We have remarkable results working with a really diverse population that includes 60% Latino, 12 to 15 percent African and African-American kids as well as Asian and white children. There’s an equal emphasis on excellence in the arts and positive youth development,” Jenson explained. “We complement and supplement what the public schools do in the afterschool hours.” “Schomp Automotive has proudly supported education programs for many years. It helps us engage with the community in a very real way,” said Dealer Principal Aaron Wallace. “We were honored we could host this event. It was a great opportunity to introduce ourselves to our fellow business owners along Havana and also provide support for a community superstar like DAVA.”

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